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- meinfoto.

meinfoto.

After the great and successful re-branding of Meinfoto we also had to create a fitting visual language for all Social Media channels with focus on performing paid ad's with a slight touch of branding. After creating a solid base, we started to test and adjust these ad's to increase their performance.

Client: Meinfoto
Website: meinfoto.de
Date: 30. November 2019
Services: Campaign Concept, Social Media
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Logo Animation

Smartly including the rectangular logo element of the new Meinfoto logo into an animation where the rectangle becomes the photo within an interior or slightly transforms back into ints original shape.

Keeping in mind that it would be easy to transform this concept onto many different layers like a set of different rooms or different products like blankets, mugs, mousepads if necessary.

Slogan – Price – CTA

To keep the ad as modular as possible we split it into three parts to have the freedom to use und test different prices, products, colours and slogans if the customer wants to. 

A simple 3D animation technique that can be used within a 2D animation software really boosted the CTR and CR  of these ads by around 200%.