Brief
In Japan, hikikomori are reclusive adolescents or adults who withdraw from society and seek extreme degrees of isolation and confinement.
Create a modern visual concept that can seamlessly be translated across classic and digital media platforms. The target group will be the next gen. of hikikomori living in so called Asian Hot Spots within Germany/Europe like Düsseldorf and Bonn.
Process
The society treats these people as outsider and won’t let them be part of the colorful world outside.
Our Key Visual represents a hakikomori, a colorless unaccepted human being within our society. The headline is a call to action to get help online, via hotline or directly arrange an appointment within the JKI (Japanese Cultural Institute of Cologne).
Process
The transition between print to digital by creating several layouts and testing them constantly.
Adjusting elements from our print material to social media by increasing typo sizes, add inks to mobile optimised landing pages. Lead our target group directly to where they belong to. Testing layouts and understanding our users behaviour and analyse in general.
Result
We created an interesting concept for such an emotional topic in a artistic way.
“Es war ein wirklich sehr spannendes Erlebnis, wie Vitali unsere Idee zu so einem tollen Ergebnis geführt hat.”
